In recent years, MRPL has brought world famous brands such as FOX, OVS, Trendyol, Koton, 361 Degrees, Qupid, Alcott, Bambi and DeFacto to Indian consumers through various ecommerce platforms including Ajio, Myntra, Firstcry , Amazon, Nykaa, Flipkart, etc.
“MRPL has spearheaded international brand launches in India since 2013 and serves the fashion needs of over 150 million customers every day and across 300 outlets,” said Zenil Shah, MD, MRPL.
“As e-commerce is a fashion catalyst in today’s world and more and more Indians have become accustomed to online shopping, we have seen an influx of first digital brands that have quickly established their presence in the market. Therefore, now is the time for international fashion brands to explore launching in India via e-commerce or digital channels and MRPL is the perfect partner to enable that, ”adds Zenil.
The diversified brand of MRPL offering clothing / footwear in the categories men / women and children
MRPL’s diverse global brand portfolio includes fast fashion brands like Trendyol, Koton and Defacto from Turkey, Italian fashion brand OVS, women’s shoe brand Qupid from the United States, premium baby clothing Fox Baby, the lingerie brand Penti, the sports brand 361 degrees and many more.
Modatech, the e-commerce branch of MRPL
“Our e-commerce adventure began in 2015 when we realized that e-commerce was the future of global fashion. Since then, we have focused on launching and developing brands through e-commerce. Through Modatech, the e-commerce market wing of MRPL, we are working on the “international just-in-time model” where we would be able to scale up an entire season’s offering from a brand comprising over 5,000. styles simultaneously, across all Indian e-commerce platforms, with a “no-inventory model”. This would increase our business ten times over the current figures, ”adds Zenil.
With a dynamic portfolio of over 15 global brands, a deep understanding of the online retail environment and associated offices in Turkey, Dubai, UK, Italy and China, MRPL is the preferred partner. international brands looking to establish themselves in India. and the global e-commerce landscape, says Zenil.
The way forward and the growth plan
“We have integrated global brands such as Tom Tailor, based in Germany, and Tally Weijl, from Switzerland, and we are constantly looking for opportunities to bring ideal international fashion to Indians through e-commerce and digital channels. We experienced 200% year-over-year growth and expanded our operations into the Middle East market through e-commerce companies such as NOON, Namshi, Amazon, Styli, ”adds Zenil.