Temporary working capital

7 ways to stabilize your budget during uncertain economic times

CEOs are under great pressure to keep things moving in a positive direction during times of economic upheaval. How can business leaders find the right balance between staying the course and making the necessary adjustments when consumer spending slows?

Here are several proven strategies to focus your energies on.

If the economy is unstable (and it is currently), people tend to spend less money, stock prices fluctuate, and unemployment rates rise. While experts can’t always accurately predict when these changes might occur or how drastic they might be, they do know that temporary fluctuations will occur.

This puts pressure on the C-suite to outperform. However, when business owners and CEOs are responsible for a lot of high-level tasks and don’t have much time to spare, the basic practices of good business hygiene – planning, investing in growth and developing new businesses. long-term business goals – can often be the solution. first things to overlook. This poses a dilemma as these good business practices are key to keeping a business in a strong financial position.

How do you avoid falling into this trap? Consider these expert-approved steps below for surviving economic instability:

  1. Keep cash flow positive
    Simply put, money is crucial to running your business. With a constant and reliable cash flow, your business will thrive. Consider structuring repayment terms based on your cash flow. Such an approach can provide you with the necessary funds to upgrade equipment, purchase supplies, and cover salary costs.

    You can also apply for a working capital loan to cover regular expenses like employee salaries and move your business forward. Another option is to enlist the help of outsourced accounting services to store your business plans.

  2. Create a realistic budget
    Develop short-term and long-term budgets to manage your finances, especially during an economic downturn. Having a well-planned budget prevents you from going beyond your financial limits.

    Additionally, a budget can help set goals for your business, such as aiming for increased revenue. You need to add action plans to your budget for your business to achieve these goals. Here are some things to add to your budget plan to maximize its effectiveness:

    1) Gross profit
    2) Net result
    3) Income
    4) Operational cost
    5) COGS (Cost of Goods Sold)
    6) Capital expenditure

    When you run your budget accordingly, you can better manage your money and make investments where they’re needed most.

  3. Have an emergency fund
    Even if everything is going well, having some money set aside for unexpected expenses is always a good idea. An emergency fund will act as a financial cushion during difficult times and support you by covering unexpected expenses.

    Establish an emergency cash fund with enough money to cover up to six months of necessary expenses such as utilities, payroll and inventory. Collect receivables as soon as possible to start your emergency fund. Business continuity assurance is another way to achieve the same goal.

  4. Reduce overhead
    Expenses that don’t fluctuate with changes in income can be a burden during tough economic times. But opting for a slash and burn method can have rather negative consequences. That’s why you need to work methodically through the three stages of overhead reduction – easy, moderate, and drastic.

    With the easy mode, you reduce expenses that include renegotiations of contracts with suppliers and changes of resellers for services such as telecommunications or cleaners. The Moderate stage requires you to cut back on entertainment and travel expenses. In addition, it would be useful to eliminate the outsourcing of particular business functions.

    Significantly reducing overhead can save you a lot of money, but it can also be very disruptive. The drastic cuts include property consolidation and employee layoffs, among other sweeping changes. The goal of reducing overhead is to find measures that will save you money, regardless of the state of the economy.

  5. Reduce your inventory
    Maintaining an inventory can be expensive and requires a lot of attention to detail. Inventory can become more expensive during times of economic uncertainty when product turnover is slow.

    Although inventory managers reduce inventory to reduce these costs, a business must balance the sale of inventory for cash and maintain enough inventory to meet customer orders. Out of stock is bad for your business, leading to lost revenue and damaging customer relationships. Your best bet is to cut back on stocks that aren’t selling well and aren’t profitable.

  6. Generate income from multiple sources
    This method is quite difficult, since you have to find ways to generate new revenue streams using the current infrastructure. The goal here is to get big returns with minimal investment. Here are some ideas you can try:

    1) Start selling directly to businesses or consumers.
    2) Redesign your manufacturing process to accommodate a new service or product.
    3) Sell your products online to expand your reach to new customers in different locations

    Economic uncertainty or not, consider starting a side project to bring in some extra cash. Instead of spending your secondary earnings, deposit them into the emergency fund to have extra money in case you need it.

  7. Focus on marketing
    Marketing and advertising investments are essential in any economy. Advertising keeps your name in front of potential customers, but marketing can be tough when the economy is struggling because people are trying to save money by cutting back on spending. If your financial situation permits, try offering installment plans or discounts to customers.

There are many types of advertising you can use to promote your business, including social media, email, blogging, paid search, and organic search. A regularly updated Facebook page or a visually appealing Instagram profile will attract potential customers without you spending any money.

Remember that people are going through tough times, so factor that into your social media posts and ads. Focus on empathy, friendliness and empowerment to build a stronger customer relationship.

Life is a big question mark. You never know what might go wrong next. Being prepared and careful is the best way to avoid disasters. Creating a financial emergency plan can help reduce stress during times of economic uncertainty. In addition to tackling economic disasters, these steps will also help you adopt healthy financial habits and better manage your money.


Written by Dr. Anthony Decoste.
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